Hi there! My name is Niamh and I am a senior digital designer with over 8+ years of experience. My professional journey has been an exciting blend of agency and in-house environments, where I've had the privilege of collaborating with diverse teams and clients to bring creative visions to life. I have had the pleasure of working with esteemed clients such as the HSE, Uisce Eireann, United Drug, PHX Ireland, Lloyd's Pharmacy, and Fitbit to name a few.
My passion lies in digital design, where I've cultivated my expertise in crafting captivating visuals perfectly tailored for the digital realm. Whether it's designing eye-catching social media graphics, optimising web elements for seamless user experiences, or conceptualising digital campaigns that resonate with audiences, I've dedicated myself to delivering designs that not only meet but exceed client expectations.
Over the years and in my own time I enjoy doing the odd project so I can keep on top of trends and training. I have also created illustrated covers for the Dublin Inquirer newspaper, social assets for the Dublin Flea Market, The Ha'penny Flea Market and We Love Markets in Dublin. I created branding and social assets for Love The People Festival. I have created branding, social graphics, signage and print ads for Basscamp Festival.
As I continue to evolve in this ever-changing field, I am driven by a constant desire to push creative boundaries and stay ahead of emerging trends. I am always learning and doing trainings to stay on top of new emerging software and always on the lookout to see what’s new! I enjoy having the ability to communicate messages and evoke emotions in storytelling. I love the challenge of crafting visuals that convey a brand’s narrative and communicating a message to the user. I enjoy problem solving and asking questions and I always believe there is a solution to a design problem big or small!
My passion lies in digital design, where I've cultivated my expertise in crafting captivating visuals perfectly tailored for the digital realm. Whether it's designing eye-catching social media graphics, optimising web elements for seamless user experiences, or conceptualising digital campaigns that resonate with audiences, I've dedicated myself to delivering designs that not only meet but exceed client expectations.
Over the years and in my own time I enjoy doing the odd project so I can keep on top of trends and training. I have also created illustrated covers for the Dublin Inquirer newspaper, social assets for the Dublin Flea Market, The Ha'penny Flea Market and We Love Markets in Dublin. I created branding and social assets for Love The People Festival. I have created branding, social graphics, signage and print ads for Basscamp Festival.
As I continue to evolve in this ever-changing field, I am driven by a constant desire to push creative boundaries and stay ahead of emerging trends. I am always learning and doing trainings to stay on top of new emerging software and always on the lookout to see what’s new! I enjoy having the ability to communicate messages and evoke emotions in storytelling. I love the challenge of crafting visuals that convey a brand’s narrative and communicating a message to the user. I enjoy problem solving and asking questions and I always believe there is a solution to a design problem big or small!
Design Manager | Intercake | Kilcoole, Co. Wicklow | August - Present
I am currently working as a designer manager at Intercake. Intercarke is a revolutionary cake design and printing system. We supply cake toppers to Supervalu customers and over 350 ASDA stores in the UK. My role is to design the cake toppers, social media, kiosk designs (product, UX, UI) and point of sale.
Senior Designer | Agency X | Dublin, Ireland | August 2024 (Temporary cover)
Agency X is an award winning creative agency for healthcare, helping brands gain competitive advantage by harnessing changes in consumer behaviour, technology, and business methods. I worked at Agency X for 5 weeks on a temporary contract and I covered the creative director while he was on annual leave. I work on printed catalogues, printed point of sale and some social media assets for many healthcare brands.
Senior Digital Designer | PHX Ireland | Dublin, Ireland | October 2023 - May 2024
Joining PHX Ireland in October 2023, I have created digital and print assets for PHX Ireland. United Drug and Lloyds Pharmacy. My role has encompassed creating a diverse range of content, including static images, engaging videos, and captivating animations tailored for social media platforms in various formats and dimensions. Additionally, I have worked on compelling website graphics, videos, bespoke icons, vibrant illustrations, infographics and impactful point-of-sale materials.
Visual Designer | Dept Agency® | Dublin, Ireland | December 2018 - October 2023
I spent 5 years working as a digital designer part of the digital marketing team at Dept Agency. I worked on a team of designers, paid social specialists, & content strategists. I have worked for national & international clients such as the HSE (Irish Health Service), Fitbit, Uisce Éireann, Diageo, SEAI, Gas Networks Ireland and Ervia. I mainly worked with the HSE creating graphics for: Yourmentalhealth.ie, BreastCheck, CervicalCheck, Diabetic Retina Screening, Flu Vaccine, Covid Tracker App, BowelScreen, Keeping Well and Antibiotic Resistance. I created social media graphics for Uisce Eireann to promote water conservation and I have created videos on how to conserve water in your home and business to works going on in certain areas, traffic management videos, website assets and much more.
My duties were to:
• Used Figma to manage static digital media assets
• Create videos/animations for LinkedIn, Facebook, X, Instagram, IG reels & stories using adobe after effects
• Create illustrations from scratch using adobe illustrator
• Create100’s of static and video assets for various Fitbit campaigns and exported these assets in 15 different languages within a tight turnaround
• Create display banners for Uisce Éireann using google web designer
• Designing web pages using Figma
• Made sure housekeeping was tidy in Figma and dropbox
• Assisted designers and junior colleagues by onboarding, briefing and checking work before it went to the client
Dept Cares Day
Dept Cares Day is when all offices give back to their communities and do some good in the world. I was the Dublin representative and our office took part in beach cleans on Bull Island, planted trees at Scoil Mhuire in Blanchardstown, worked on the community gardens at TU Dublin with Global Action Plan and raised money for charity. My duties was to research activities, organise budgets, order lunch and organising transport, taking pictures and videos on the day and maintaining relationships with the charities and organisations.
My duties were to:
• Used Figma to manage static digital media assets
• Create videos/animations for LinkedIn, Facebook, X, Instagram, IG reels & stories using adobe after effects
• Create illustrations from scratch using adobe illustrator
• Create100’s of static and video assets for various Fitbit campaigns and exported these assets in 15 different languages within a tight turnaround
• Create display banners for Uisce Éireann using google web designer
• Designing web pages using Figma
• Made sure housekeeping was tidy in Figma and dropbox
• Assisted designers and junior colleagues by onboarding, briefing and checking work before it went to the client
Dept Cares Day
Dept Cares Day is when all offices give back to their communities and do some good in the world. I was the Dublin representative and our office took part in beach cleans on Bull Island, planted trees at Scoil Mhuire in Blanchardstown, worked on the community gardens at TU Dublin with Global Action Plan and raised money for charity. My duties was to research activities, organise budgets, order lunch and organising transport, taking pictures and videos on the day and maintaining relationships with the charities and organisations.
Graphic Designer | Naturalife Health | Rathnew, Co. Wicklow, Ireland | October 2016 - November 2018
I have worked as a graphic designer at Naturalife Health, one of Ireland's leading supplement distributors.
My duties were to:
• Producing website visuals, updating product images, and uploading recipe content, blog content and imagery, banner images and additional images across the site
• Designing graphics for social media channels for brands such as Cleanmarine, Udo's Choice, Irish Botanical and more
• Designing impactful in-store point of sale materials to support marketing campaigns and events, ensuring brand consistency
• Redesigning Irish Botanica packaging and extending the new visual language to various POS materials
• Managing in-house printing and preparation of posters for distribution to pharmacies and health stores
• Creating advertisements for newspapers and magazines like Rude Health, The Irish Times, and Tatler Magazine
• Producing website visuals, updating product images, and uploading recipe content, blog content and imagery, banner images and additional images across the site
• Designing graphics for social media channels for brands such as Cleanmarine, Udo's Choice, Irish Botanical and more
• Created print assets for in-person events, collaborating on event setup.
• I have created posters, pull-up banners, business cards, magazine ads, product packaging, shelf strips, wobblers, and strut cards
My duties were to:
• Producing website visuals, updating product images, and uploading recipe content, blog content and imagery, banner images and additional images across the site
• Designing graphics for social media channels for brands such as Cleanmarine, Udo's Choice, Irish Botanical and more
• Designing impactful in-store point of sale materials to support marketing campaigns and events, ensuring brand consistency
• Redesigning Irish Botanica packaging and extending the new visual language to various POS materials
• Managing in-house printing and preparation of posters for distribution to pharmacies and health stores
• Creating advertisements for newspapers and magazines like Rude Health, The Irish Times, and Tatler Magazine
• Producing website visuals, updating product images, and uploading recipe content, blog content and imagery, banner images and additional images across the site
• Designing graphics for social media channels for brands such as Cleanmarine, Udo's Choice, Irish Botanical and more
• Created print assets for in-person events, collaborating on event setup.
• I have created posters, pull-up banners, business cards, magazine ads, product packaging, shelf strips, wobblers, and strut cards
Education
IADT (Dún Laoghaire Institute of Art, Design and Technology
Bachelor’s Degree, Design and Visual Communications 2012 - 2016
Skills
Figma
Adobe After Affects
Adobe Illustrator
Adobe Encoder
Adobe Photoshop
Adobe Indesign
Googe Web Designer
Canva
HTML & CSS (Have worked with developers to create web pages and components)
Jira
Trello
References:
Available upon request